Well Market
Packaging Design, Product Development, Product Photography
Welcome to Well Market. Delicious snacks, sips, and pantry staples made to meet you where you are on your wellness journey. Treating yourself well means treating your afternoon to a little joy, your cravings to a lot of flavor, and your body to the good stuff it needs to fuel your get-up and go. And it all starts with great tasting feel-good choices, packed with nutritious ingredients and unexpected benefits. As lead designer for in-store brand programs for CVS, I develop cohesive visual and product narratives across consumable, general merchandise, and home categories. Also build out seasonally aligned concepts informed by trend research, consumer insights, and brand strategy.