Target Back to School
Package Design, Branding & Identity, Product Design
As a Product Designer, I had the privilege of designing for two brands that were selected for Target's highly competitive Back to School section. Working closely with both brands, I conceptualized and executed designs that not only captured the essence of their identities but also met the needs of Target’s diverse customer base. The designs were crafted to be functional, eye-catching, and trend-forward, contributing to the overall success of the product launches and positioning them prominently in a major retail environment. This experience reinforced my ability to design products that balance creativity with market demands, driving both brand recognition and consumer appeal.