Cucina de Settimia

Package Design, Branding & Identity, Print Design,

With the global subscription box market value reaching $18.8 billion, I wanted to design an imagined Italian curated subscription box that is targeted towards urban millennial women - between 25 to 44 years of age, who are looking for a convenient way to try new authentic Italian cuisine.

Cucina de Settimia is grounded in rich tradition, family history, and good pasta. Over 100 years ago Tarquinio Antico - father of Settimia - traveled to New York aboard the SS Campania from San Valentino Italy looking to start a new life. The core values of Cucina de Settimia include preserving the experience of authentic Italian dishes with the convience sent straight to your door. Every month the customer would recieve 6 new curated selections that are rooted in family history and Italian culture.

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