Bloom Campaign

Branding & Identity, Media Campaign, Collaboration

Bloom is a regional non-profit based in Bowling Green, KY. Bloom’s mission is to provide a safe space for girls to blossom in social, emotional, physical, and mental wellness. The creative brief was to create a social media campaign to promote the organization and gain attraction with the target audience by expanding their brand. In a team of three, I was responsible for the rebrand, social visual assets, and the Facebook campaign.

Tasked with the branding, I wanted to stay true to the original logo by keeping the same color palette and flower motif. The lotus motif symbolizes transformation and growth, and I included an ambiguous profile of a girl to represent girls of all ages and backgrounds.

The Facebook campaign provides statistics and information to parents and guardians to increase awareness of self-esteem issues that lead to mental and physical problems among young females.

This social campaign and re-brand were awarded 1st Place out of 25 teams in the 2021 Design It Forward Kentucky Competition, a one-day student-design competition where we received a design brief the morning of the competition and students from regional universities worked in teams. Think Food Network’s “Chopped”, but for graphic design. Throughout the day, my team worked on creating graphics and a final presentation that we presented to a panel of professional judges to determine the winner. Our end-product will serve the regional non-profit client.

Additional credit to my team:

Kayla Worden & Kaitlyn Mains

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